BiotechProfiles is a new website dedicated to serving the needs of two distinct populations:
- Biotech executives and job seekers in the Madison WI (USA) marketplace
- Domestic and international biotech and drug discovery companies that are small to medium in size who seek to partner their products and technologies with major pharma industry partners
Created by a successful entrepreneur who played a principal role in building and selling three biotechnology companies, this website was created to provide ready access to data which is otherwise hard to find, or which is available but not in an efficient, user-friendly format. By building a unique set of easily searched, continually updated databases, site visitors can quickly and cost effectively access the profiling information they need to do their jobs, identify key contacts, network with peers, or secure the next job which will advance their careers. The site’s design, depth of information and ease of use are unique on the Web.
The structure of the BiotechProfiles site allows advertisers to focus key messages either on the Madison WI market or extend their messages to biopharmaceutical executives globally.
Madison is widely acknowledged as one of the leading biotechnology centers in the United States, driven largely by the world class research at the University of Wisconsin-Madison. The biotech workforce now encompasses approximately 140 companies and nearly 10,000 people. Not only does this represent a significant target audience, but it also draws the active attention of new university graduates seeking to pursue their career aspirations locally as well as business and university alumni who seek to return to Madison.
The personal demographics of the biotechnology industry are compelling. The typical employee is highly qualified and educated. The majority of employees have undergraduate college degrees, and a significant percentage have earned M.D. or Ph.D. degrees. Average industry salaries are well above average, approaching twice the community norms.
Unlike past generations and other segments of the population, this educated workforce looks first to the internet to find the information it needs. They expect updated, real time information, organized in an easy to use manner. BiotechProfiles is uniquely qualified to be a key gateway to the Madison market.
- Promote your company’s products or services to industry executives and decision makers
- Build awareness among current biotech employees and job seekers
- Build awareness among students seeking life science and high tech business careers
- Support the emerging Madison biotech cluster
- Advertise an upcoming event or conference
The most cost effective alternative is to become a sustaining sponsor of the Madison zones. Companies that choose this option incur a flat fee of $2,500 per year. In return, the company logo (with click-through URL link) will be prominently displayed on the Executive Network login screen acknowledging support as a sustaining sponsor. In addition, the logo will be displayed on a rotating basis with other sponsors in a side button on all viewed pages on the two Madison zones, again for a full year. Lastly, the logo will appear on each issue of the "Spotlight on Madison" newsletter that is sent to company executives, founders and board members, which provides unprecedented visibility with local biotech decision-makers. Companies seeking the greatest visibility at a predefined cost should select this option.
Advertisers can also choose a traditional, variable pricing model based on cost per impression. This model allows one to select prominent placement either in a large top banner position or smaller side buttons, as desired. This model allows advertisers to tailor spending to the budget available, and also provides flexibility to align campaigns with specific marketing objectives or key promotional periods. As a new site, historical numbers on unique visitors and page views are not yet available.
| Banner Type | Variable Pricing Per 5000 Impressions |
| Top Banner (468 x 60) | $750 |
| Side Button (120 x 90) | $400 |
| Side Tower (120 x 240) | $600 |
Each time a visitor views one of our pages, ads are displayed (an “impression”). Activity on each advertisment is tracked. Variably priced ads will be rotated among all advertisers, giving each equal exposure.
For more information, please contact us directly at:
Info@biotechprofiles.comTelephone: +1.608.821.0400
Biotechnology and pharmaceutical companies continue to expand globally. Based on the information in BiotechProfiles’ databases, there are nearly 3,000 biotechnology and pharmaceutical companies globally that are focused on developing and commercializing drugs, and many more that service the needs of this universe. This geographic diversity represents one of the industry’s greatest strengths, but it also poses one of its greatest challenges: How can one identify these companies? How can one communicate key messages to specialized companies scattered around the globe? How can one reach the decision makers in these companies that are responsible for developing, commercializing, and partnering cutting edge life science products and technologies?
The most common method to build awareness among CEOs and heads of business development is to sponsor or participate in biotech partnering meetings. While effective, meeting sponsorship only builds awareness of a company’s name and message for the duration of the conference and is only viewed by those who choose to attend. Conversely, advertising on BiotechProfiles enables one to reach this target audience year-round and access them wherever they might reside globally.
- Major pharmaceutical companies can communicate their desire to acquire or in-license certain types of technologies or products
- Biotech companies may advertise to cost effectively build awareness of their scientific expertise
- Service providers, such as CROs, drug discovery companies, and research tools providers, can communicate their unique capabilities to the biopharma decision makers
Pricing on the Global Partnering Prospects zone is based on a fixed sponsorship rate per month
| Banner Type | Sponsorship Rate Per Month |
| Side Button (120 x 90) | $200 |
| Side Tower (120 x 240) | $300 |
For more information, please contact us directly at:
Info@biotechprofiles.comPhone: +1.608.821.0400